Petter Borg, the CEO and Creative at Better Place Productions have a broad range of skills. Each proven by high profile work. He was first named “photographer” by famous Swedish camera manufacturer Hasselblad in an article they wrote on his work with portraying a concept art piece made by Volvo Cars. He has since then shot many productions for Volvo Cars where he also consulted as Art Director for over a decade, ending in 2023.

He recently licensed his music to one of the biggest and most famous fashion brands in the world, Prada. To be featured on their SS24 runway show at the Milan Fashion Week. It was presented by Raf Simons and Miuccia Prada. Even though this was a commercial high point in his music career, it spans over two decades within the underground techno scene and has yielded numerous global tours. Depeche Mode also featured one of his tracks in the pre-show of their recent tour, hand picked Martin Gore himself.

His way in to photography and art direction went through CGI (Computer Generated Imagery) where he worked as an artist for 5 years. Alongside the CGI-work he also did retouching, post production and movie grading for various clients.