Making a car company go pink when launching their first all electric car. Coming up with the concept and bringing it to reality with Edit House and portraying it in still photography with Superstudio together with the team from Volvo Cars.
Concept development – Petter Borg, Cecila Stark and Oskar Johansson (Volvo Cars), Niklas Bergman (Edit House)
Production – Edit House
Scenographer – Gilles Balabaud
Photography – Patrik Johäll (Superstudio)
Art direction – Petter Borg & Oskar Johansson together with Stendahls
Retouch – Johan “Cabbe” Cabezos (Senjor)
Plus a lot of other great people that were part of the production team.