Designing and developing the look of the set, the ambition, strategy and the concept in itself together with the team at Volvo Cars. In close collaboration with POM, VINTR and Gilles Balabaud the designs were brought to life. From early mock ups in 3D to Cad and then built in full scale.
Concept development – Petter Borg together with Cecila Stark and Oskar Johansson (Volvo Cars)
Production – POM
Scenographer – Gilles Balabaud
Photography – Patrik Johäll (Superstudio)
Art direction – Petter Borg & Oskar Johansson together with Stendahls
Retouch – Johan “Cabbe” Cabezos (Senjor)
Plus a lot of other great people that were part of the production team.