Reveal assets of Volvo Cars V60 Cross Country. One side of the project was the actual photoshoot where the whole set was built in a warehouse that worked as our photo studio. The other side was the concept development where I, together with the Brand Design Team at Volvo Cars brought this concept to life.
Photography – Petter Borg (Better Place Productions)
Concept development – Petter Borg and the Brand Design Team at Volvo Cars Design Department (Volvo Design)
Photo Assistant – Tobias Leo (Pocket Commercials)
Art direction – Petter Borg
Retouch – This is Made (This is made)
Scenographer – Gilles Balabaud
Crane Operator – Peter Eile